Comments on: Aging and Your Insurance Agency http://www.insuranceagentwebpower.com/2008/06/aging-and-your-insurance-agency/ Web services, insurance agents, and results. Sat, 13 Aug 2011 11:10:11 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Kevin McDonald http://www.insuranceagentwebpower.com/2008/06/aging-and-your-insurance-agency/comment-page-1/#comment-3 Kevin McDonald Sat, 12 Jul 2008 11:05:00 +0000 http://www.insuranceagentwebpower.com/?p=6#comment-3 "You should be scared" - Plaxo founder Todd Masonis, addressing the 2007 Insurance and Technology Executive Summit.<br/><br/>Insurance companies have an age issue that is inextricably intertwined with how they view and use technology.<br/><br/>I was meeting with some insurance company people, in their office, recently and suggested they take a look at a YouTube video embedded in a article on the Insurance and Technology website. We couldn't do it because the company blocks YouTube from their network.<br/><br/>Following is the Insurance and Technology page with the video embed. How nefarious is a short video illustrating before and after the flood effects? Nothing wrong with interjecting a little emotional feel to the topic of business continuity planning...or is there? http://www.insurancetech.com/blog/archives/what_were_doing/index.html;jsessionid=E2BO01PPCAQ4WQSNDLRSKH0CJUNN2JVN<br/><br/>If I were a company marketing rep, I might suggest to some of my agents that they grab the free and open embed code, and add this video to their website when addressing BCP. Of course, I, as a company rep, would have to actually see the video first. That may not be able to happen at work. Sheesh “You should be scared” – Plaxo founder Todd Masonis, addressing the 2007 Insurance and Technology Executive Summit.

Insurance companies have an age issue that is inextricably intertwined with how they view and use technology.

I was meeting with some insurance company people, in their office, recently and suggested they take a look at a YouTube video embedded in a article on the Insurance and Technology website. We couldn’t do it because the company blocks YouTube from their network.

Following is the Insurance and Technology page with the video embed. How nefarious is a short video illustrating before and after the flood effects? Nothing wrong with interjecting a little emotional feel to the topic of business continuity planning…or is there? http://www.insurancetech.com/blog/archives/what_were_doing/index.html;jsessionid=E2BO01PPCAQ4WQSNDLRSKH0CJUNN2JVN

If I were a company marketing rep, I might suggest to some of my agents that they grab the free and open embed code, and add this video to their website when addressing BCP. Of course, I, as a company rep, would have to actually see the video first. That may not be able to happen at work. Sheesh

]]> By: Kevin McDonald http://www.insuranceagentwebpower.com/2008/06/aging-and-your-insurance-agency/comment-page-1/#comment-2 Kevin McDonald Wed, 25 Jun 2008 11:26:00 +0000 http://www.insuranceagentwebpower.com/?p=6#comment-2 Is this a chicken or the egg puzzler? Is the independent agency system's waning appeal to potential Generation Y customers a result of our inability to attract the same group as potential employees? What do you think?<br/><br/>The Microsoft/Insurity survey seems to suggest that one avenue for attracting both younger customers and younger employees is to use technology the Millennials expect to use.<br/><br/>Has your agency given any thought to this issue, and would you mind sharing those thoughts? Is this a chicken or the egg puzzler? Is the independent agency system’s waning appeal to potential Generation Y customers a result of our inability to attract the same group as potential employees? What do you think?

The Microsoft/Insurity survey seems to suggest that one avenue for attracting both younger customers and younger employees is to use technology the Millennials expect to use.

Has your agency given any thought to this issue, and would you mind sharing those thoughts?

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