What Business is Your Insurance Agency In?

29thJul. × ’09

You could say ‘insurance’ is the answer, and at some level, it is.  But that glib answer makes many of us miss several of  the imperatives of any business:  getting customers, keeping customers, and making sure our customer relationships are profitable (so we can stay in business).  I attended a recent agency association convention where I heard two comments repeated that I have heard for years:

1.  Oh, you guys do web stuff?  I’ll give your information to my technology guy to review.

2.  I’m in the insurance business, not the technology business.

I felt the need to post my take on those comments, but I didn’t feel like typing.  So here’s what you get:

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