Monthly Archives: October 2009

Long Tail Search: Getting Past Googling Insurance

Oct. × ’09

(There) is an opportunity to capitalize on keyword phrases that will be searched, but that are often missed by the keyword research tools used by big budget on line marketing departments.

Posted in insurance agency website, insurance web marketing, Search Engines, seo | Tagged , , | Comments closed

Is Email Over and Done With? Nope, Not Even Close.

Oct. × ’09

Despite the hype surrounding blogging, Facebook, Twitter, and social networking in general, email is still the way most people share information with friends, family, and associates.

Posted in Email, Insurance Agency Communications, Social Media | Tagged , | Comments closed

The 80/20 Rule, or Just Get on with It

Oct. × ’09

(the) movement toward ‘good enough is more than effective’ is good news for agency manager perfectionists.

Posted in Insurance Agency Communications, insurance agency technology, insurance agency website, insurance web marketing, Video, web 2.0 | Tagged , , , | Comments closed