Is Email Over and Done With? Nope, Not Even Close.
Poor old email. Celebrities don’t use it to communicate their fans, and infotainment talking heads encourage viewers to check their Twitter tweets. So is email dead? Should we send out the funeral service notices? The chart below tells the tale.
Poll: How do you share information you receive in email?
Despite the hype surrounding blogging, Facebook, Twitter, and social networking in general, email is still the way most people share information with friends, family, and associates. Social media is a very, very distant second. That doesn’t mean that your insurance agency shouldn’t be developing a social media strategy, but the chart should give you a visual clue as to the amount of time you should be spending on that social media vs. gathering, managing and using email addresses.
