Dell Sales Benefit from Twitter…Don’t They?

11thDec. × ’09

So, six months behind this blog, Fast Company scrutinizes Dells ‘Twitter-driven’ sales. On the one hand, they note the success of Twitter as a sales tool; on the other, they note, as I did six months ago, that the ‘Twitter-driven’ sales are a drop in Dell’s bucket. It’s true that all Dell’s tweets cost them nothing, but as the article points out, tweeting takes time and there are pitfalls to be avoided. In short, while I think Twitter can be a useful branding tool for insurance agents, I don’t think Twitter is worthy of all the hype. It may be something you fit into your branding arsenal after careful consideration. As a straight up sales vehicle – I think it’s probably a non-starter for insurance agents.

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2 Comments

  1. Matt
    Posted December 11, 2009 at 11:34 am | Permalink

    Twitter is in no way meant nor should it be a “straight up sales vehicle” – it’s about communicating with prospects and customers the way they would like to communicate with you. That may lead to sales, that may lead to more referrals, that may lead to better client retention. But taking a pure sales view is very shortsighted.

  2. admin
    Posted December 11, 2009 at 12:10 pm | Permalink

    @Matt
    You are absolutely right, but a lot of companies and some agencies try to use Twitter as a straight up sales vehicle. The focus of the Fast Company article was on exactly that – tying sales revenue to Twitter. Dell has been using Twitter to announce sales discounts…I’m not arguing it didn’t work for them, just that it hasn’t shown a significant impact for them. I’m not sure it will, but that’s just conjecture.