http://www.insuranceagentwebpower.com/2009/12/twitter-sales-branding/ Web services, insurance agents, and results. Mon, 30 Aug 2010 13:52:05 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.insuranceagentwebpower.com/2009/12/twitter-sales-branding/comment-page-1/#comment-296 admin Fri, 11 Dec 2009 19:10:15 +0000 http://www.insuranceagentwebpower.com/?p=214#comment-296 <a href="#comment-294" rel="nofollow">@Matt </a> You are absolutely right, but a lot of companies and some agencies try to use Twitter as a straight up sales vehicle. The focus of the Fast Company article was on exactly that - tying sales revenue to Twitter. Dell has been using Twitter to announce sales discounts...I'm not arguing it didn't work for them, just that it hasn't shown a significant impact for them. I'm not sure it will, but that's just conjecture. @Matt
You are absolutely right, but a lot of companies and some agencies try to use Twitter as a straight up sales vehicle. The focus of the Fast Company article was on exactly that – tying sales revenue to Twitter. Dell has been using Twitter to announce sales discounts…I’m not arguing it didn’t work for them, just that it hasn’t shown a significant impact for them. I’m not sure it will, but that’s just conjecture.

]]> http://www.insuranceagentwebpower.com/2009/12/twitter-sales-branding/comment-page-1/#comment-294 Matt Fri, 11 Dec 2009 18:34:18 +0000 http://www.insuranceagentwebpower.com/?p=214#comment-294 Twitter is in no way meant nor should it be a "straight up sales vehicle" - it's about communicating with prospects and customers the way they would like to communicate with you. That may lead to sales, that may lead to more referrals, that may lead to better client retention. But taking a pure sales view is very shortsighted. Twitter is in no way meant nor should it be a “straight up sales vehicle” – it’s about communicating with prospects and customers the way they would like to communicate with you. That may lead to sales, that may lead to more referrals, that may lead to better client retention. But taking a pure sales view is very shortsighted.

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