Monthly Archives: January 2010

Is There a Featuritis Free Solution Set for Independent Insurance Agents?

Jan. × ’10

Tweet What is it that makes Apple’s iPhone, iMac, iTunes, and other products so wildly successful and easy to use.  One suggestion, quoted in a recent NY Times article, is that they are ‘disease’ free; that is, none of these devices is afflicted with ‘featuritis’. “A defining quality of Apple has been design restraint,” says […]

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Insurance Agents Need to Answer the Phone

Jan. × ’10

if auto were as easy as renters insurance we would see more purchases online

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The Sales Funnel, Your Insurance Agency Website, and Page Design

Jan. × ’10

Tweet This Marketing Sherpa Chart of the Week provides an interesting context through which to view your insurance agency website analytics and lead management results.  Not all website inquiries turn into leads, but this chart suggests  that a healthy proportion could, and probably should.  If you are getting a lot of traffic but little sales […]

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Business Benefits of Social Media Don’t Come Easy for Insurance Agents

Jan. × ’10

Facebook and blogging are not money-for-nothing, get-rich-quick schemes.

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