Monthly Archives: March 2010

Local Search: A Problem and an Opportunity for Insurance Agencies

Mar. × ’10

Tweet This screen shot of the local search portion of a Google search for ‘insurance chattanooga, tn’ points up the problem for insurance agencies.  Why are four of the 7 pack spots occupied by doctors? The answer is because no local agencies have optimized their local listing in the Google Local Business Center.  Most haven’t […]

Posted in Local Search, seo | Comments closed

This Just In…Insurance Agents Are Relctant to Delve Into Social Media

Mar. × ’10

Tweet The Insurance Journal posted an article yesterday, summarizing the main reasons why insurance agents aren’t adopting social media as a communication tool. I think it is worth commenting on each…. Some agencies are concerned about the errors and omissions risks that might arise out of the use of social media outlets… E&O exposures can […]

Posted in Social Media, Uncategorized | Comments closed

Can People Enjoy Insurance on Facebook?

Mar. × ’10

When it comes to “enjoyable,” consumers rated independent agents “poor”

Posted in Customer Development, Social Media | Tagged | Comments closed