Monthly Archives: March 2011

Cost of Social Media: Hiring a Social Media Manager for Your Insurance Agency

Mar. × ’11

Tweet Are you thinking about hiring a full time blogger and social media marketer?  According to Socialcast, the median salary for a Social Media Manager is $45,501.  Toss another 20% on top of that for benefits and other head count related costs and the cost of a full time social media manager could be over […]

Posted in blogging, insurance web marketing, Social Media, Uncategorized | Comments closed

Insurance Agency Website and Social Media ROI

Mar. × ’11

Tweet Insurance agents, and businesses in general, sometimes have a hard time getting their heads around ROI (return on investment).  Confluency Solutions measures what I would call direct website ROI:  calls, and online requests for insurance quotes; conversions to policies and average commission.  And the ROI numbers are good.  Annual reviews identify areas where insurance […]

Posted in blogging, insurance agency website, insurance web marketing, Social Media, Uncategorized | Tagged | Comments closed