Monthly Archives: July 2011

Competition for Insurance in PPC

Jul. × ’11

Tweet PPC, through Google AdWords or Bing, seems like an easy way to gain visibility and acquire insurance leads on the web.  Those of us who have managed pay-per-click campaigns have long known just how expensive insurance related keywords can be.  Google lives and dies (and least right now) on the health of their paid […]

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Will Social Media Change the Referral Dynamic for Insurance Agents?

Jul. × ’11

Tweet I recently attended a series of insurance company events during which one of the vendor presenters repeated this statistic:   85% of insurance consumers start their research with the search engines.  That sounds plausible; the problem is, it’s not true.  A 2010 study by AIS Media found that only 32% of consumers begin their […]

Posted in Insurance Agency Communications, insurance web marketing, Social Media | Comments closed