Author Archives: Kevin

No Free Lunch or SEO

24th
Sep. × ’10
By Kevin

Tweet It seems like I’m on some kind of SEO Truth-Quest lately…last month I posted an article pointing out that CMS (content management system) is not equivalent to SEO.  I was driven to do that by claims I was hearing in the competitive space for insurance web marketing  that essentially amounted to this:  We give [...]

Posted in insurance agency website, seo | Leave a comment

I Hate Congress but I Love My Insurance Agent

17th
Sep. × ’10
By Kevin

Insurance agents aren’t necessarily in for the same throw the bastards out treatment as politicians, but…

Posted in Social Media | Leave a comment

Will Google Instant Change the Complexion of Search?

9th
Sep. × ’10
By Kevin

Google Instant could change the complexion of search making long tail search more prominent and increasing the need for even more specific web content.

Posted in Search Engines, seo | Leave a comment

Could You Please Put a Number on Your Insurance Agency Value Proposition?

6th
Sep. × ’10
By Kevin

Tweet I have noted with interest how consistently consumer-marketing savvy insurance companies use numbers to substantiate their sales propositions.  Independent insurance agents will sometimes do so as well, sometimes citing combined years of insurance experience, for example.  It turns out that those numeric citations are all important to maximizing on-page web conversions. No One Pays [...]

Posted in conversions, insurance agency website, insurance web marketing | Leave a comment

Insurance Agents – You Can’t Promote ‘Sales’ But You Can Coupon

27th
Aug. × ’10
By Kevin

Tweet Coupon ideas for insurance agency Google Place pages or Twitter Tweets… So what if you can’t offer special sales on insurance policies? We all envy the pizza parlors and retailers who can offer limited time discounts and sales. Adding a coupon to a Google Place listing or announcing a special offer via a Twitter [...]

Posted in Local Search, Social Media | Leave a comment

Insurance Agencies on Facebook…What to Post?

22nd
Aug. × ’10
By Kevin

Tweet Businesses that have products or services to which consumers have a strong emotional attachment.  For instance, a friend of mine runs a business that markets reggae and Rastafarian themed clothing, posters, and other products.  All they have to do is post a song lyric or two to their Facebook page each day and poof! [...]

Posted in Customer Development, Insurance Agency Communications, insurance web marketing, Social Media | Leave a comment

What Does CMS have to do with SEO?

10th
Aug. × ’10
By Kevin

Tweet I see an increasing number of companies specializing in websites for insurance agents that claim to provide search engine optimization (SEO) with their service.  But almost none of them are really are.  More website providers, maybe most at this point, include what is called a content management system (CMS).  CMS allow regular business users, [...]

Posted in insurance agency website, insurance web marketing, Search Engines, seo | Leave a comment

Is Net Neutrality Being Negotiated Away?

7th
Aug. × ’10
By Kevin

Tweet The F.C.C., stymied in its efforts to ensure a level playing field for web content providers, has been holding side meetings with large internet players to find a way to regulate some form of net neutrality.  While the F.C.C. quest to see that no web content is favored over any other content continues, the [...]

Posted in Insurance Agency Communications | Leave a comment

Beer and Insurance Agency Marketing Service Providers

23rd
Jul. × ’10
By Kevin

Tweet I was trolling a lively blog post conversation about whether or not a high priced, glitzy, all-in-one marketing service was legitimate or not.  I’m not going to comment on that directly, nor am I going to name the blog or the company that was, more or less, pummeled mercilessly by post comments.  What I [...]

Posted in insurance agency technology, insurance web marketing | Leave a comment

Local Search – Is the Opportunity Slipping Away for Independent Insurance Agents?

8th
Jul. × ’10
By Kevin

Tweet The companies (collectively) that distribute through independent agents aren’t doing everything they could to help their agents gain visibility and business on the web.  Nationwide seems to be. Do it yourself, or get someone to do it for you, but get listed with the local search engines and directories.  Agencies that take advantage write [...]

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