Category Archives: Analytics

How Many People Can I Expect to Visit My Insurance Agency Website?

30th
Apr. × ’10

Tweet Insurance agents, especially when shopping for a new website provider, are right to ask a few questions regarding how their investment will pay off.  The number of site visitors you can expect isn’t the only question to ask, but it’s an obvious one.  The answer however, isn’t quite as straightforward as ‘1,000 a month’ […]

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The Sales Funnel, Your Insurance Agency Website, and Page Design

20th
Jan. × ’10

Tweet This Marketing Sherpa Chart of the Week provides an interesting context through which to view your insurance agency website analytics and lead management results.  Not all website inquiries turn into leads, but this chart suggests  that a healthy proportion could, and probably should.  If you are getting a lot of traffic but little sales […]

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