Category Archives: blogging

Your Agency’s Future in Personal Lines Depends on Content Marketing.

30th
Jul. × ’13

Tweet What one skill does your insurance agency need to ensure a future in personal lines?  As the title of this posts suggests, the answer is content marketing.  You may differ with me on this point, but bear with me for a few paragraphs before rushing to judgement. Almost two years ago now, I attended […]

Also posted in Content Marketing, Insurance Agency Communications, insurance web marketing, Uncategorized | Comments closed

The Future of Independent Insurance Agents in Personal Lines

30th
Nov. × ’11

Tweet Your Agency and the Independent Agency Distribution System For thirty-years now, pundits have been predicting the demise of the independent agency in personal lines.  It still  hasn’t happened.  Oh sure, there have been losses in market share over the last several decades, mostly to captive agency companies, but also some to the direct marketing […]

Also posted in Customer Development, Email, Insurance Agency Communications | Comments closed

Internet Marketing – Long and Short Term Objectives

13th
Aug. × ’11

Tweet What Kind of Internet Marketing Should Your Insurance Agency Be Doing Right Now? I’m going to vastly oversimplify the exercise of choosing internet marketing components by making these assumptions: You know your insurance agency’s target customers, your key products, and your geographic marketing area; You have decided upon which traditional marketing programs you will […]

Also posted in Email, insurance web marketing, Local Search, paid search, Search Engines, seo, Social Media, Uncategorized | Comments closed

How to Handle Social Media Failures

27th
Jun. × ’11

Tweet A lot of insurance agents are reticent about establishing social media profiles, let alone engaging in social media marketing.  But as the slide show below illustrates, you can suffer a social media disaster – even though you aren’t actively participating in social media.  There is some language used in the slide show that I […]

Also posted in insurance web marketing, Social Media, Uncategorized | Comments closed

Ecommerce or Just Internet Communication?

22nd
Jun. × ’11

Tweet Here’s what Wikipedia has to say about ecommerce, ‘… (it) consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks’.  They say a little more of course, and concede there is often a physical deliver component, but for the most part, the classic […]

Also posted in Customer Development, Email, Insurance Agency Communications, insurance agency website, insurance web marketing | Comments closed

Building and Controlling Your Insurance Agency’s ‘Web Equity’

28th
Apr. × ’11

Tweet Putting the Role of Your Agency Information, Website, Blog, and Local Search in Perspective A picture is worth a thousand words, as the old saying goes.  In my case, a picture is worth about 10 webinars, 2 guides, 8 blog posts, 3 newsletter articles and more emails and conversations than I could possibly recount.  […]

Also posted in insurance agency website, insurance web marketing, Local Search, seo, Social Media | Comments closed

Cost of Social Media: Hiring a Social Media Manager for Your Insurance Agency

22nd
Mar. × ’11

Tweet Are you thinking about hiring a full time blogger and social media marketer?  According to Socialcast, the median salary for a Social Media Manager is $45,501.  Toss another 20% on top of that for benefits and other head count related costs and the cost of a full time social media manager could be over […]

Also posted in insurance web marketing, Social Media, Uncategorized | Comments closed

Insurance Agency Website and Social Media ROI

17th
Mar. × ’11

Tweet Insurance agents, and businesses in general, sometimes have a hard time getting their heads around ROI (return on investment).  Confluency Solutions measures what I would call direct website ROI:  calls, and online requests for insurance quotes; conversions to policies and average commission.  And the ROI numbers are good.  Annual reviews identify areas where insurance […]

Also posted in insurance agency website, insurance web marketing, Social Media, Uncategorized | Tagged | Comments closed

Snowpocalypse, Snowmageddon…Insurance Blog?

9th
Feb. × ’10

Surely, if your insurance agency is located in an area experiencing a snowpocalypse, you have an insurance story to tell.

Also posted in Social Media | Tagged , , | Comments closed

Business Benefits of Social Media Don’t Come Easy for Insurance Agents

13th
Jan. × ’10

Facebook and blogging are not money-for-nothing, get-rich-quick schemes.

Also posted in Insurance Agency Communications, insurance web marketing, Social Media, web 2.0 | Comments closed