Category Archives: blogging

Adding Social Media to Your Insurance Marketing Mix: What Are You Getting Into?

3rd
Jun. × ’09
By Kevin

As a final note, let me point out that social media campaigns do work. If that weren’t the case, you wouldn’t be reading this post.

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What’ an Insurance Agent to Blog?

21st
May. × ’09
By Kevin

Gotta have a blog! Gotta get your insurance agency on Facebook! Start Tweeting! But what do you blog? What goes on Facebook, and don’t even get me started on Twitter…

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Are Your Agency Employees Blogging? Should you care?

22nd
Jan. × ’09
By Kevin

Tweet Your employees might just be inadvertently representing your agency while bouncing around on any of several social networks (LinkedIn, MySpace, etc.). Does your insurance agency need a policy regarding blogging, ‘Facebooking’ or Tweeting on Twitter? The New York Times seems to think they need one, and here it is: Don’t specify your political views. [...]

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Easy Updates to Your Insurance Agency Blog

11th
Nov. × ’08
By Kevin

Tweet An easy way to make sure you update your insurance agency blog is to use RSS feeds to have potential blog content and ideas pushed to you. You can riff on information provided for you, but be sure to put some kind of unique spin on it. What does the information mean to businesses [...]

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Blogs in an Insurance Agency Ecosystem

5th
Nov. × ’08
By Kevin

Tweet Blogging remains a foreign concept to many insurance agents and many larger businesses as well: only 12% of Fortune 500 Companies are using blogs in their communication mix. But smaller companies have caught on to the business benefits of blogs. A recent estimate put the number of business related blogs at over 850,000. Unless [...]

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