Category Archives: conversions

Social Media? SEO? What’s an Insurance Agent to Do?

Mar. × ’13

Tweet I know very well that as an insurance agent, you get inundated by people offering to make you number one in search results, or to relieve you of the burden of social media marketing and Facebook updates…or something similar.  I know because the insurance agents we work with tell us about it.  And not […]

Also posted in Email, insurance agency website, insurance web marketing, Lead Generation, Local Search, paid search, Search Engines, seo, Social Media | Comments closed

Growth Expectations and Lead Generation, Part I: Referrals

Mar. × ’12

Tweet Over the next few posts, I’m going to sketch an approach to sales planning for insurance agents.  We would all like to see our agency revenues increase by 5%, 10% or more a year, but without plan that allows you to manage lead sources, and manage leads once they have been captured, it just […]

Also posted in Email, Social Media, Uncategorized | Comments closed

Competition for Insurance in PPC

Jul. × ’11

Tweet PPC, through Google AdWords or Bing, seems like an easy way to gain visibility and acquire insurance leads on the web.  Those of us who have managed pay-per-click campaigns have long known just how expensive insurance related keywords can be.  Google lives and dies (and least right now) on the health of their paid […]

Also posted in paid search | Comments closed

Reveal -Squeeze Pages for Facebook

Jun. × ’11

Tweet There is a relatively new twist on squeeze pages courtesy of the evolution of Facebook as a business marketing tool.  Squeeze pages, for those of us who may not be familiar with the term, are those web pages that require you to give up your email address, and sometimes other contact information, in exchange […]

Also posted in insurance agency website, Social Media | Comments closed

Could You Please Put a Number on Your Insurance Agency Value Proposition?

Sep. × ’10

Tweet I have noted with interest how consistently consumer-marketing savvy insurance companies use numbers to substantiate their sales propositions.  Independent insurance agents will sometimes do so as well, sometimes citing combined years of insurance experience, for example.  It turns out that those numeric citations are all important to maximizing on-page web conversions. No One Pays […]

Also posted in insurance agency website, insurance web marketing | Comments closed