Category Archives: Email

Social Media? SEO? What’s an Insurance Agent to Do?

Mar. × ’13

Tweet I know very well that as an insurance agent, you get inundated by people offering to make you number one in search results, or to relieve you of the burden of social media marketing and Facebook updates…or something similar.  I know because the insurance agents we work with tell us about it.  And not […]

Also posted in conversions, insurance agency website, insurance web marketing, Lead Generation, Local Search, paid search, Search Engines, seo, Social Media | Comments closed

Growth Expectations and Lead Generation, Part I: Referrals

Mar. × ’12

Tweet Over the next few posts, I’m going to sketch an approach to sales planning for insurance agents.  We would all like to see our agency revenues increase by 5%, 10% or more a year, but without plan that allows you to manage lead sources, and manage leads once they have been captured, it just […]

Also posted in conversions, Social Media, Uncategorized | Comments closed

The Future of Independent Insurance Agents in Personal Lines

Nov. × ’11

Tweet Your Agency and the Independent Agency Distribution System For thirty-years now, pundits have been predicting the demise of the independent agency in personal lines.  It still  hasn’t happened.  Oh sure, there have been losses in market share over the last several decades, mostly to captive agency companies, but also some to the direct marketing […]

Also posted in blogging, Customer Development, Insurance Agency Communications | Comments closed

Internet Marketing – Long and Short Term Objectives

Aug. × ’11

Tweet What Kind of Internet Marketing Should Your Insurance Agency Be Doing Right Now? I’m going to vastly oversimplify the exercise of choosing internet marketing components by making these assumptions: You know your insurance agency’s target customers, your key products, and your geographic marketing area; You have decided upon which traditional marketing programs you will […]

Also posted in blogging, insurance web marketing, Local Search, paid search, Search Engines, seo, Social Media, Uncategorized | Comments closed

Ecommerce or Just Internet Communication?

Jun. × ’11

Tweet Here’s what Wikipedia has to say about ecommerce, ‘… (it) consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks’.  They say a little more of course, and concede there is often a physical deliver component, but for the most part, the classic […]

Also posted in blogging, Customer Development, Insurance Agency Communications, insurance agency website, insurance web marketing | Comments closed

The Foundation for Growth: Four Things Every Insurance Agency Should be Doing

May. × ’10

Tweet Something Old, Something New I talk to a lot of insurance agents.  Some are happy with their sales and profit growth, most aren’t.  That’s one thing most agencies have in common.  Some have little free cash to invest in marketing programs, some have literally invested over $100,000 in what they believe to be state-of-the-art […]

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The Sales Funnel, Your Insurance Agency Website, and Page Design

Jan. × ’10

Tweet This Marketing Sherpa Chart of the Week provides an interesting context through which to view your insurance agency website analytics and lead management results.  Not all website inquiries turn into leads, but this chart suggests  that a healthy proportion could, and probably should.  If you are getting a lot of traffic but little sales […]

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Is Email Over and Done With? Nope, Not Even Close.

Oct. × ’09

Despite the hype surrounding blogging, Facebook, Twitter, and social networking in general, email is still the way most people share information with friends, family, and associates.

Also posted in Insurance Agency Communications, Social Media | Tagged , | Comments closed

Back to the Future with Email

Aug. × ’09

It’s time for insurance agents to maximize the benefits of email before it’s too late.

Also posted in Insurance Agency Communications, insurance agency technology, Social Media | Tagged , , | Comments closed

Liabilities and Exposures Created When Agency Business Email is Forwarded to Personal Accounts

Jan. × ’09

Tweet I have had several insurance agency managers and owners tell me recently that they have employees who prefer to forward business emails to personal accounts because they are more comfortable with their personal email service, or they want to work at home and the agency doesn’t have or permit web mail access to the […]

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