Category Archives: Insurance Agency Communications

Your Community, Your Insurance Agency Brand

Mar. × ’14

Tweet What is it that distinguishes your insurance agency from alternatives like direct marketer GEICO?  One answer, for most independent insurance agencies, is that your business is part of the fabric of the community in which you are located.  Whether or not you think about it, for most agencies, this locality and community membership is […]

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Your Insurance Agency Website Isn’t Computer Science (it’s about marketing)

Feb. × ’14

Tweet There are a lot of moving parts to operating an independent insurance agency and often delegating tasks to individual managers, producers and CSRs is a decision made based on available time, not necessarily skills.  When work is meted out based on skills, often that match is somewhat superficial, and this often happens when it […]

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Bridging Your Insurance Agency’s Brand Gap

Nov. × ’13

Tweet How many times have I asked this question:  ‘What makes your insurance agency different and better than the alternative?’  How many times did the answer come back, at least in part, something like this:  ‘ We provide superior personal service.’  I don’t know the how often the foregoing question has been asked, but it’s a […]

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6 Digital Marketing Boosters for Your Insurance Agency

Oct. × ’13

Tweet When insurance agents think about digital marketing, and most of the rest of us for that matter, terms like SEO, PPC and drip email spring to mind immediately.  All of those tactics are important weapons in any insurance agent’s marketing arsenal, but there are many other tools that allow us to get more even […]

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Your Agency’s Future in Personal Lines Depends on Content Marketing.

Jul. × ’13

Tweet What one skill does your insurance agency need to ensure a future in personal lines?  As the title of this posts suggests, the answer is content marketing.  You may differ with me on this point, but bear with me for a few paragraphs before rushing to judgement. Almost two years ago now, I attended […]

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Do Your Insurance Agency Customers Love You?

Dec. × ’11

Tweet As a follow on to the post on The Future of Independent Insurance Agent in Personal Lines, though this post is applicable to all lines of insurance and insurance agency customers.. I recently was contacted by one of Confluency’s client agencies who was concerned that their satisfaction ratings were lower than average.  A prospect/client […]

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The Future of Independent Insurance Agents in Personal Lines

Nov. × ’11

Tweet Your Agency and the Independent Agency Distribution System For thirty-years now, pundits have been predicting the demise of the independent agency in personal lines.  It still  hasn’t happened.  Oh sure, there have been losses in market share over the last several decades, mostly to captive agency companies, but also some to the direct marketing […]

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Will Social Media Change the Referral Dynamic for Insurance Agents?

Jul. × ’11

Tweet I recently attended a series of insurance company events during which one of the vendor presenters repeated this statistic:   85% of insurance consumers start their research with the search engines.  That sounds plausible; the problem is, it’s not true.  A 2010 study by AIS Media found that only 32% of consumers begin their […]

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Ecommerce or Just Internet Communication?

Jun. × ’11

Tweet Here’s what Wikipedia has to say about ecommerce, ‘… (it) consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks’.  They say a little more of course, and concede there is often a physical deliver component, but for the most part, the classic […]

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Watson Wins, But Weakness Revealed: A Lesson for Insurance Agents?

Feb. × ’11

Tweet GEICO is the Insurance Watson It isn’t news to most of us that IBM’s super computer, Watson, recently matched wits (or more accurately, databases) on Jeopardy with two of the worthiest opponents the human race could offer.  The results of that game are neatly summarized in a recent Mashable post: IBM supercomputer Watson has […]

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