Category Archives: Insurance Agency Communications

Business Benefits of Social Media Don’t Come Easy for Insurance Agents

13th
Jan. × ’10
By Kevin

Facebook and blogging are not money-for-nothing, get-rich-quick schemes.

Also posted in blogging, insurance web marketing, Social Media, web 2.0 | Leave a comment

Is Email Over and Done With? Nope, Not Even Close.

21st
Oct. × ’09
By Kevin

Despite the hype surrounding blogging, Facebook, Twitter, and social networking in general, email is still the way most people share information with friends, family, and associates.

Also posted in Email, Social Media | Tagged , | Leave a comment

The 80/20 Rule, or Just Get on with It

13th
Oct. × ’09
By Kevin

(the) movement toward ‘good enough is more than effective’ is good news for agency manager perfectionists.

Also posted in insurance agency technology, insurance agency website, insurance web marketing, Video, web 2.0 | Tagged , , , | Leave a comment

Back to the Future with Email

23rd
Aug. × ’09
By Kevin

It’s time for insurance agents to maximize the benefits of email before it’s too late.

Also posted in Email, insurance agency technology, Social Media | Tagged , , | 2 Comments

What Business is Your Insurance Agency In?

29th
Jul. × ’09
By Kevin

I’m in the insurance business, not the technology business.

Also posted in Customer Development, insurance agency website, Social Media, Video | Tagged , | Leave a comment

The Economy, Your Insurance Agency, and Fishing

9th
Jun. × ’09
By Kevin

You catch a lot more fish when the seas are roiling than when the waters are calm…but whose fish are you catching?

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Adding Social Media to Your Insurance Marketing Mix: What Are You Getting Into?

3rd
Jun. × ’09
By Kevin

As a final note, let me point out that social media campaigns do work. If that weren’t the case, you wouldn’t be reading this post.

Also posted in blogging, Customer Development, insurance web marketing, Social Media | Tagged | Leave a comment

Scarcity vs. ‘You Could Save 15% or More on Your Insurance’

8th
May. × ’09
By Kevin

Tweet Please take the time to read to the end and answer our poll question.  I’ll share the results in this blog.  If you would like to know when they are available, you can follow me on Twitter – @cfluent; or you can subscribe to the RSS feed to this blog.  Or just check back [...]

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Video Part IV – Compressing the Sales Process with Video Testimonials and Securing that New Customer Relationship

2nd
Apr. × ’09
By Kevin

Tweet Two ways to use the inexpensive Eyejot video email service to differentiate your insurance agency by making a distinguishing impression on new customers,  and compressing the sales process by using video references.  For more, check out the video: There are 3 levels of the Eyejot service, the first is free, the top level Pro [...]

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iPods, Soccer, and Insurance Web Marketing

4th
Mar. × ’09
By Kevin

Tweet I have sat through a couple of webinars, and read several articles about web marketing in the last few weeks. And I’m afraid every one of them missed the point. When I hear somebody talk about a tool or medium as a thing unto itself (as in web marketing), I suspect they are too [...]

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