Category Archives: insurance agency website

Google Now – Another Reason to Update Your Insurance Agency Website

Mar. × ’14

Tweet Those of us with Android phones or tablets are probably familiar with Cards, little snippets of information that Google presents through its Google Now service.  Now and Cards were introduced with Jellybean 4.1 version of the Android OS.  Basically, Google anticipates information that it thinks you would be interested in based on a number of […]

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Your Insurance Agency Website Isn’t Computer Science (it’s about marketing)

Feb. × ’14

Tweet There are a lot of moving parts to operating an independent insurance agency and often delegating tasks to individual managers, producers and CSRs is a decision made based on available time, not necessarily skills.  When work is meted out based on skills, often that match is somewhat superficial, and this often happens when it […]

Also posted in Customer Development, insurance digital marketing, insurance management, insurance web marketing | Tagged , | Comments closed

Social Media? SEO? What’s an Insurance Agent to Do?

Mar. × ’13

Tweet I know very well that as an insurance agent, you get inundated by people offering to make you number one in search results, or to relieve you of the burden of social media marketing and Facebook updates…or something similar.  I know because the insurance agents we work with tell us about it.  And not […]

Also posted in conversions, Email, insurance web marketing, Lead Generation, Local Search, paid search, Search Engines, seo, Social Media | Comments closed

Low Tech Website Traffic for Your Insurance Agency

Feb. × ’12

Tweet Or:  GEICO is Everywhere I spent a day at the Daytona race track this last weekend, and couldn’t help but take note of the presence (or lack thereof) of insurance companies.  GEICO was omnipresent, on land and in the sky; in the infield and outside the race track grounds, as you might expect.  Farmers […]

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Ecommerce or Just Internet Communication?

Jun. × ’11

Tweet Here’s what Wikipedia has to say about ecommerce, ‘… (it) consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks’.  They say a little more of course, and concede there is often a physical deliver component, but for the most part, the classic […]

Also posted in blogging, Customer Development, Email, Insurance Agency Communications, insurance web marketing | Comments closed

Reveal -Squeeze Pages for Facebook

Jun. × ’11

Tweet There is a relatively new twist on squeeze pages courtesy of the evolution of Facebook as a business marketing tool.  Squeeze pages, for those of us who may not be familiar with the term, are those web pages that require you to give up your email address, and sometimes other contact information, in exchange […]

Also posted in conversions, Social Media | Comments closed

Building and Controlling Your Insurance Agency’s ‘Web Equity’

Apr. × ’11

Tweet Putting the Role of Your Agency Information, Website, Blog, and Local Search in Perspective A picture is worth a thousand words, as the old saying goes.  In my case, a picture is worth about 10 webinars, 2 guides, 8 blog posts, 3 newsletter articles and more emails and conversations than I could possibly recount.  […]

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Social Media Marketing: Strategy First, Platform Second

Apr. × ’11

Tweet There are more than a few Facebook time lines that can be found on the web…some, highlight all the often controversial changes to Facebook’s privacy policy, others highlight the meteoric growth in popularity of the social media phenom, and several include changes to Facebook features. More recently, in February, Facebook made major changes to […]

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Top Three SEO Practices for 2011

Apr. × ’11

Tweet I don’t like to use this blog space as a commercial for Confluency Solutions, but I couldn’t help it this time.  In a  recent video blog post Google’s Matt Cutts answers the question:  what are the three things you would do to optimize SEO for 2011. Number 1: Optimize for speed; it is a […]

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Insurance Agency Website and Social Media ROI

Mar. × ’11

Tweet Insurance agents, and businesses in general, sometimes have a hard time getting their heads around ROI (return on investment).  Confluency Solutions measures what I would call direct website ROI:  calls, and online requests for insurance quotes; conversions to policies and average commission.  And the ROI numbers are good.  Annual reviews identify areas where insurance […]

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