Category Archives: insurance agency website

What Does CMS have to do with SEO?

10th
Aug. × ’10
By Kevin

Tweet I see an increasing number of companies specializing in websites for insurance agents that claim to provide search engine optimization (SEO) with their service.  But almost none of them are really are.  More website providers, maybe most at this point, include what is called a content management system (CMS).  CMS allow regular business users, [...]

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Watch My Cool Insurance Video…Like it or Not

10th
Jun. × ’10
By Kevin

Tweet I have noticed a proliferation of insurance agency websites including video over the last 10 or 12 months, and while web video is generally a good thing, we shouldn’t be astonished when web video produces some undesirable results.  In doing some light research on page load speeds for the Confluency Solutions newsletter, we came [...]

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How Many People Can I Expect to Visit My Insurance Agency Website?

30th
Apr. × ’10
By Kevin

Tweet Insurance agents, especially when shopping for a new website provider, are right to ask a few questions regarding how their investment will pay off.  The number of site visitors you can expect isn’t the only question to ask, but it’s an obvious one.  The answer however, isn’t quite as straightforward as ’1,000 a month’ [...]

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How Much Business Does Your Agency Lose By Hiding?

1st
Apr. × ’10
By Kevin

One insurance agency’s $60,000 gain is anothers $60,000 loss.

Also posted in insurance web marketing, Local Search, Search Engines | Leave a comment

Is There a Featuritis Free Solution Set for Independent Insurance Agents?

31st
Jan. × ’10
By Kevin

Tweet What is it that makes Apple’s iPhone, iMac, iTunes, and other products so wildly successful and easy to use.  One suggestion, quoted in a recent NY Times article, is that they are ‘disease’ free; that is, none of these devices is afflicted with ‘featuritis’. “A defining quality of Apple has been design restraint,” says [...]

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Insurance Agents Need to Answer the Phone

27th
Jan. × ’10
By Kevin

if auto were as easy as renters insurance we would see more purchases online

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The Sales Funnel, Your Insurance Agency Website, and Page Design

20th
Jan. × ’10
By Kevin

Tweet This Marketing Sherpa Chart of the Week provides an interesting context through which to view your insurance agency website analytics and lead management results.  Not all website inquiries turn into leads, but this chart suggests  that a healthy proportion could, and probably should.  If you are getting a lot of traffic but little sales [...]

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Long Tail Search: Getting Past Googling Insurance

22nd
Oct. × ’09
By Kevin

(There) is an opportunity to capitalize on keyword phrases that will be searched, but that are often missed by the keyword research tools used by big budget on line marketing departments.

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The 80/20 Rule, or Just Get on with It

13th
Oct. × ’09
By Kevin

(the) movement toward ‘good enough is more than effective’ is good news for agency manager perfectionists.

Also posted in Insurance Agency Communications, insurance agency technology, insurance web marketing, Video, web 2.0 | Tagged , , , | Leave a comment

What Business is Your Insurance Agency In?

29th
Jul. × ’09
By Kevin

I’m in the insurance business, not the technology business.

Also posted in Customer Development, Insurance Agency Communications, Social Media, Video | Tagged , | Leave a comment