Category Archives: insurance web marketing

Insurance Agents: Here’s Your Future

15th
Oct. × ’10
By Kevin

Tweet God reached his hand down from the sky God asked Noah if he wanted to die He said no sir, oh no sir God said, here’s your future: it’s gonna rain —Here’s Your Future – The Thermals Just a few years ago, the very future of internet music phenom Pandora hung in the balance [...]

Also posted in Insurance Agency Communications, insurance agency website, Social Media | Leave a comment

Could You Please Put a Number on Your Insurance Agency Value Proposition?

6th
Sep. × ’10
By Kevin

Tweet I have noted with interest how consistently consumer-marketing savvy insurance companies use numbers to substantiate their sales propositions.  Independent insurance agents will sometimes do so as well, sometimes citing combined years of insurance experience, for example.  It turns out that those numeric citations are all important to maximizing on-page web conversions. No One Pays [...]

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Insurance Agencies on Facebook…What to Post?

22nd
Aug. × ’10
By Kevin

Tweet Businesses that have products or services to which consumers have a strong emotional attachment.  For instance, a friend of mine runs a business that markets reggae and Rastafarian themed clothing, posters, and other products.  All they have to do is post a song lyric or two to their Facebook page each day and poof! [...]

Also posted in Customer Development, Insurance Agency Communications, Social Media | Leave a comment

What Does CMS have to do with SEO?

10th
Aug. × ’10
By Kevin

Tweet I see an increasing number of companies specializing in websites for insurance agents that claim to provide search engine optimization (SEO) with their service.  But almost none of them are really are.  More website providers, maybe most at this point, include what is called a content management system (CMS).  CMS allow regular business users, [...]

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Beer and Insurance Agency Marketing Service Providers

23rd
Jul. × ’10
By Kevin

Tweet I was trolling a lively blog post conversation about whether or not a high priced, glitzy, all-in-one marketing service was legitimate or not.  I’m not going to comment on that directly, nor am I going to name the blog or the company that was, more or less, pummeled mercilessly by post comments.  What I [...]

Also posted in insurance agency technology | Leave a comment

How Much Business Does Your Agency Lose By Hiding?

1st
Apr. × ’10
By Kevin

One insurance agency’s $60,000 gain is anothers $60,000 loss.

Also posted in insurance agency website, Local Search, Search Engines | Leave a comment

Is There a Featuritis Free Solution Set for Independent Insurance Agents?

31st
Jan. × ’10
By Kevin

Tweet What is it that makes Apple’s iPhone, iMac, iTunes, and other products so wildly successful and easy to use.  One suggestion, quoted in a recent NY Times article, is that they are ‘disease’ free; that is, none of these devices is afflicted with ‘featuritis’. “A defining quality of Apple has been design restraint,” says [...]

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Insurance Agents Need to Answer the Phone

27th
Jan. × ’10
By Kevin

if auto were as easy as renters insurance we would see more purchases online

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Business Benefits of Social Media Don’t Come Easy for Insurance Agents

13th
Jan. × ’10
By Kevin

Facebook and blogging are not money-for-nothing, get-rich-quick schemes.

Also posted in blogging, Insurance Agency Communications, Social Media, web 2.0 | Leave a comment

Long Tail Search: Getting Past Googling Insurance

22nd
Oct. × ’09
By Kevin

(There) is an opportunity to capitalize on keyword phrases that will be searched, but that are often missed by the keyword research tools used by big budget on line marketing departments.

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