Category Archives: Search Engines

Discussions about various types of web search, how to maximize results, and avoid pitfalls.

Google Now – Another Reason to Update Your Insurance Agency Website

Mar. × ’14

Tweet Those of us with Android phones or tablets are probably familiar with Cards, little snippets of information that Google presents through its Google Now service.  Now and Cards were introduced with Jellybean 4.1 version of the Android OS.  Basically, Google anticipates information that it thinks you would be interested in based on a number of […]

Also posted in Content Marketing, insurance agency website, Mobility | Tagged , , | Comments closed

What? SEO Isn’t for Insurance Agencies? It’s Just Part of the Mix

Apr. × ’13

Tweet Web Analytics World* added a provocative blog post a few days ago, suggesting that SEO is not a good tactic for small businesses, a category into which most insurance agencies would fit.  Why?  Because SEO today has become very complex – it has evolved way beyond just keyword density and cheap back links – […]

Also posted in seo, Uncategorized | Comments closed

Social Media? SEO? What’s an Insurance Agent to Do?

Mar. × ’13

Tweet I know very well that as an insurance agent, you get inundated by people offering to make you number one in search results, or to relieve you of the burden of social media marketing and Facebook updates…or something similar.  I know because the insurance agents we work with tell us about it.  And not […]

Also posted in conversions, Email, insurance agency website, insurance web marketing, Lead Generation, Local Search, paid search, seo, Social Media | Comments closed

Should Your Insurance Agency Advertise with the Yellow Pages?

Mar. × ’13

Tweet If the yellow pages* sales person hasn’t made her rounds to your insurance agency yet, she will.  You probably aren’t budgeting as much for yellow page advertising as you were five or ten years ago, but if you are like most insurance agents, you are likely still spending a good chunk of change each […]

Also posted in insurance web marketing, Lead Generation, Local Search | Comments closed

Internet Marketing – Long and Short Term Objectives

Aug. × ’11

Tweet What Kind of Internet Marketing Should Your Insurance Agency Be Doing Right Now? I’m going to vastly oversimplify the exercise of choosing internet marketing components by making these assumptions: You know your insurance agency’s target customers, your key products, and your geographic marketing area; You have decided upon which traditional marketing programs you will […]

Also posted in blogging, Email, insurance web marketing, Local Search, paid search, seo, Social Media, Uncategorized | Comments closed

Competition for Insurance in PPC

Jul. × ’11

Tweet PPC, through Google AdWords or Bing, seems like an easy way to gain visibility and acquire insurance leads on the web.  Those of us who have managed pay-per-click campaigns have long known just how expensive insurance related keywords can be.  Google lives and dies (and least right now) on the health of their paid […]

Also posted in conversions, paid search | Comments closed

Building and Controlling Your Insurance Agency’s ‘Web Equity’

Apr. × ’11

Tweet Putting the Role of Your Agency Information, Website, Blog, and Local Search in Perspective A picture is worth a thousand words, as the old saying goes.  In my case, a picture is worth about 10 webinars, 2 guides, 8 blog posts, 3 newsletter articles and more emails and conversations than I could possibly recount.  […]

Also posted in blogging, insurance agency website, insurance web marketing, Local Search, seo, Social Media | Comments closed

Top Three SEO Practices for 2011

Apr. × ’11

Tweet I don’t like to use this blog space as a commercial for Confluency Solutions, but I couldn’t help it this time.  In a  recent video blog post Google’s Matt Cutts answers the question:  what are the three things you would do to optimize SEO for 2011. Number 1: Optimize for speed; it is a […]

Also posted in insurance agency website, insurance web marketing, seo | Comments closed

Mobsters and Spammers

Jan. × ’11

Tweet A couple of days ago, Attorney General Eric Holder announced the arrest of 125 crime family figures in what the FBI is calling the largest mob round up in history.  Every now and then, a major news story reminds us that often, law enforcement is working quietly for long periods of time, building up […]

Also posted in Local Search, seo, Uncategorized | Comments closed

Google Gets Serious About Reviews

Dec. × ’10

Tweet Local Search:  Reviews are More Important than Ever for Your Insurance Agency Let me just start by beating that dead horse for a minute or two (children in the room, please cover your ears…).  Local search *has been*, *is*, and *continues to be* an important vehicle for most insurance agents who want to be […]

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