Category Archives: Local Search

Discussions about local search engines like Google Maps and Yahoo Local; Internet Yellow Pages; and Social Networking services as they relate to local search.

Social Media? SEO? What’s an Insurance Agent to Do?

Mar. × ’13

Tweet I know very well that as an insurance agent, you get inundated by people offering to make you number one in search results, or to relieve you of the burden of social media marketing and Facebook updates…or something similar.  I know because the insurance agents we work with tell us about it.  And not […]

Also posted in conversions, Email, insurance agency website, insurance web marketing, Lead Generation, paid search, Search Engines, seo, Social Media | Comments closed

Should Your Insurance Agency Advertise with the Yellow Pages?

Mar. × ’13

Tweet If the yellow pages* sales person hasn’t made her rounds to your insurance agency yet, she will.  You probably aren’t budgeting as much for yellow page advertising as you were five or ten years ago, but if you are like most insurance agents, you are likely still spending a good chunk of change each […]

Also posted in insurance web marketing, Lead Generation | Comments closed

Internet Marketing – Long and Short Term Objectives

Aug. × ’11

Tweet What Kind of Internet Marketing Should Your Insurance Agency Be Doing Right Now? I’m going to vastly oversimplify the exercise of choosing internet marketing components by making these assumptions: You know your insurance agency’s target customers, your key products, and your geographic marketing area; You have decided upon which traditional marketing programs you will […]

Also posted in blogging, Email, insurance web marketing, paid search, Search Engines, seo, Social Media, Uncategorized | Comments closed

Building and Controlling Your Insurance Agency’s ‘Web Equity’

Apr. × ’11

Tweet Putting the Role of Your Agency Information, Website, Blog, and Local Search in Perspective A picture is worth a thousand words, as the old saying goes.  In my case, a picture is worth about 10 webinars, 2 guides, 8 blog posts, 3 newsletter articles and more emails and conversations than I could possibly recount.  […]

Also posted in blogging, insurance agency website, insurance web marketing, seo, Social Media | Comments closed

Mobsters and Spammers

Jan. × ’11

Tweet A couple of days ago, Attorney General Eric Holder announced the arrest of 125 crime family figures in what the FBI is calling the largest mob round up in history.  Every now and then, a major news story reminds us that often, law enforcement is working quietly for long periods of time, building up […]

Also posted in Search Engines, seo, Uncategorized | Comments closed

Google Gets Serious About Reviews

Dec. × ’10

Tweet Local Search:  Reviews are More Important than Ever for Your Insurance Agency Let me just start by beating that dead horse for a minute or two (children in the room, please cover your ears…).  Local search *has been*, *is*, and *continues to be* an important vehicle for most insurance agents who want to be […]

Also posted in seo | Comments closed

Insurance Agents – You Can’t Promote ‘Sales’ But You Can Coupon

Aug. × ’10

Tweet Coupon ideas for insurance agency Google Place pages or Twitter Tweets… So what if you can’t offer special sales on insurance policies? We all envy the pizza parlors and retailers who can offer limited time discounts and sales. Adding a coupon to a Google Place listing or announcing a special offer via a Twitter […]

Also posted in Social Media | Comments closed

Local Search – Is the Opportunity Slipping Away for Independent Insurance Agents?

Jul. × ’10

Tweet The companies (collectively) that distribute through independent agents aren’t doing everything they could to help their agents gain visibility and business on the web.  Nationwide seems to be. Do it yourself, or get someone to do it for you, but get listed with the local search engines and directories.  Agencies that take advantage write […]

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The Foundation for Growth: Four Things Every Insurance Agency Should be Doing

May. × ’10

Tweet Something Old, Something New I talk to a lot of insurance agents.  Some are happy with their sales and profit growth, most aren’t.  That’s one thing most agencies have in common.  Some have little free cash to invest in marketing programs, some have literally invested over $100,000 in what they believe to be state-of-the-art […]

Also posted in Customer Development, Email, Insurance Agency Communications | Tagged , , , | Comments closed

How Much Business Does Your Agency Lose By Hiding?

Apr. × ’10

One insurance agency’s $60,000 gain is anothers $60,000 loss.

Also posted in insurance agency website, insurance web marketing, Search Engines | Comments closed