Category Archives: paid search

Discussions about Google AdWords and other paid search services.

Social Media? SEO? What’s an Insurance Agent to Do?

Mar. × ’13

Tweet I know very well that as an insurance agent, you get inundated by people offering to make you number one in search results, or to relieve you of the burden of social media marketing and Facebook updates…or something similar.  I know because the insurance agents we work with tell us about it.  And not […]

Also posted in conversions, Email, insurance agency website, insurance web marketing, Lead Generation, Local Search, Search Engines, seo, Social Media | Comments closed

Internet Marketing – Long and Short Term Objectives

Aug. × ’11

Tweet What Kind of Internet Marketing Should Your Insurance Agency Be Doing Right Now? I’m going to vastly oversimplify the exercise of choosing internet marketing components by making these assumptions: You know your insurance agency’s target customers, your key products, and your geographic marketing area; You have decided upon which traditional marketing programs you will […]

Also posted in blogging, Email, insurance web marketing, Local Search, Search Engines, seo, Social Media, Uncategorized | Comments closed

Competition for Insurance in PPC

Jul. × ’11

Tweet PPC, through Google AdWords or Bing, seems like an easy way to gain visibility and acquire insurance leads on the web.  Those of us who have managed pay-per-click campaigns have long known just how expensive insurance related keywords can be.  Google lives and dies (and least right now) on the health of their paid […]

Also posted in conversions | Comments closed

Leapfish – Advertising or Investment?

Mar. × ’09

Tweet One of the nice folks at Kirby Insurance in Baltimore was recently approached by a company called Leapfish and was offered ownership of a keyword relevant to the insurance agency business. Who is Leapfish and what do they do? Leapfish is a new entrant into what is known as meta search – basically aggregated […]

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