Category Archives: Social Media

Discussions on the uses of, and updates to services like Linked In, Facebook, YouTube, Twitter. Blogging has its own category.

Social Media? SEO? What’s an Insurance Agent to Do?

Mar. × ’13

Tweet I know very well that as an insurance agent, you get inundated by people offering to make you number one in search results, or to relieve you of the burden of social media marketing and Facebook updates…or something similar.  I know because the insurance agents we work with tell us about it.  And not […]

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Word of Mouth on Steroids? Facebook’s Graph Search

Jan. × ’13

Tweet Perhaps you missed Tuesday’s announcement from Facebook.  That’s OK, their new feature, Graph Search, isn’t available to marketers yet.  But CEO Mark Zuckerberg made clear that it soon would be and that’s worth more than a little of our attention.  Facebook is making Graph Search available selectively, and as they gather user feedback, will […]

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Growth Expectations and Lead Generation, Part I: Referrals

Mar. × ’12

Tweet Over the next few posts, I’m going to sketch an approach to sales planning for insurance agents.  We would all like to see our agency revenues increase by 5%, 10% or more a year, but without plan that allows you to manage lead sources, and manage leads once they have been captured, it just […]

Also posted in conversions, Email, Uncategorized | Comments closed

Does Your Insurance Agency Have Any Friends?

Nov. × ’11

Tweet The short answer is yes, of course your insurance agency has friends.  And now, there is a way to count your friends through the number of likes your agency gets on Facebook or the number of Twitter followers you may have.  Confluency Solutions tracks about 6,000 insurance agency Facebook pages and the average number […]

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Internet Marketing – Long and Short Term Objectives

Aug. × ’11

Tweet What Kind of Internet Marketing Should Your Insurance Agency Be Doing Right Now? I’m going to vastly oversimplify the exercise of choosing internet marketing components by making these assumptions: You know your insurance agency’s target customers, your key products, and your geographic marketing area; You have decided upon which traditional marketing programs you will […]

Also posted in blogging, Email, insurance web marketing, Local Search, paid search, Search Engines, seo, Uncategorized | Comments closed

Will Social Media Change the Referral Dynamic for Insurance Agents?

Jul. × ’11

Tweet I recently attended a series of insurance company events during which one of the vendor presenters repeated this statistic:   85% of insurance consumers start their research with the search engines.  That sounds plausible; the problem is, it’s not true.  A 2010 study by AIS Media found that only 32% of consumers begin their […]

Also posted in Insurance Agency Communications, insurance web marketing | Comments closed

How to Handle Social Media Failures

Jun. × ’11

Tweet A lot of insurance agents are reticent about establishing social media profiles, let alone engaging in social media marketing.  But as the slide show below illustrates, you can suffer a social media disaster – even though you aren’t actively participating in social media.  There is some language used in the slide show that I […]

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Reveal -Squeeze Pages for Facebook

Jun. × ’11

Tweet There is a relatively new twist on squeeze pages courtesy of the evolution of Facebook as a business marketing tool.  Squeeze pages, for those of us who may not be familiar with the term, are those web pages that require you to give up your email address, and sometimes other contact information, in exchange […]

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Building and Controlling Your Insurance Agency’s ‘Web Equity’

Apr. × ’11

Tweet Putting the Role of Your Agency Information, Website, Blog, and Local Search in Perspective A picture is worth a thousand words, as the old saying goes.  In my case, a picture is worth about 10 webinars, 2 guides, 8 blog posts, 3 newsletter articles and more emails and conversations than I could possibly recount.  […]

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Social Media Marketing: Strategy First, Platform Second

Apr. × ’11

Tweet There are more than a few Facebook time lines that can be found on the web…some, highlight all the often controversial changes to Facebook’s privacy policy, others highlight the meteoric growth in popularity of the social media phenom, and several include changes to Facebook features. More recently, in February, Facebook made major changes to […]

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