Category Archives: Video

Watch My Cool Insurance Video…Like it or Not

10th
Jun. × ’10

Tweet I have noticed a proliferation of insurance agency websites including video over the last 10 or 12 months, and while web video is generally a good thing, we shouldn’t be astonished when web video produces some undesirable results.  In doing some light research on page load speeds for the Confluency Solutions newsletter, we came […]

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The 80/20 Rule, or Just Get on with It

13th
Oct. × ’09

(the) movement toward ‘good enough is more than effective’ is good news for agency manager perfectionists.

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What Business is Your Insurance Agency In?

29th
Jul. × ’09

I’m in the insurance business, not the technology business.

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Video Part IV – Compressing the Sales Process with Video Testimonials and Securing that New Customer Relationship

2nd
Apr. × ’09

Tweet Two ways to use the inexpensive Eyejot video email service to differentiate your insurance agency by making a distinguishing impression on new customers,  and compressing the sales process by using video references.  For more, check out the video: There are 3 levels of the Eyejot service, the first is free, the top level Pro […]

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iPods, Soccer, and Insurance Web Marketing

4th
Mar. × ’09

Tweet I have sat through a couple of webinars, and read several articles about web marketing in the last few weeks. And I’m afraid every one of them missed the point. When I hear somebody talk about a tool or medium as a thing unto itself (as in web marketing), I suspect they are too […]

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Video on Your Insurance Agency Website, Part III

13th
Aug. × ’08

Tweet Professional or Amateur? There’s a lot that can be done with video, and having video production capabilities in the family (the kid with the Mac)gives you options. Clearly there is a place for professionally done video production, as well as a place for (reasonably professional), low/no cost, self-made videos (the 50-something with the digital […]

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Sneezing Insurance

28th
Jul. × ’08

Tweet Comic-Con, the convention for all things comic books, is a highly sought after event. Cities are now falling over each other in an attempt to attract the 2010 convention. Yet, Comic-Con goers are light spenders. If the local economy isn’t getting a boost via premium hotel bookings and restaurant expenditures, then why the competition to […]

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Video on Your Insurance Agency Website, Part II

16th
Jul. × ’08

Tweet YouTube Videos – Using Third Party Videos Videos produced and published by others can be a great source or video content for your insurance agency websites. But before you start embedding code, here are some considerations… 1. Copyright Infringements – Be careful what you use, policing is somewhat loose, and video uploaded by others […]

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Video on Your Insurance Agency Website, Part I

16th
Jul. × ’08

Tweet There has been a steady and growing interest in using video on insurance agency websites. There are lots of options and services available, and the cost of adding video ranges from virtually $0 to several thousands of dollars. Choices can lead to pitfalls on one hand, or increased traffic and conversions on the other. […]

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About the Local Search Video…

24th
Jun. × ’08

Tweet To do this video, we purposely used a digital camera to capture screen shots. We normally use a program called Captivate to produce Flash video of screen shots, but that is an extra expense (and a learning curve) for most agents. We did the recording via camera to show how easy it is to […]

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