Category Archives: web 2.0

Business Benefits of Social Media Don’t Come Easy for Insurance Agents

13th
Jan. × ’10

Facebook and blogging are not money-for-nothing, get-rich-quick schemes.

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The 80/20 Rule, or Just Get on with It

13th
Oct. × ’09

(the) movement toward ‘good enough is more than effective’ is good news for agency manager perfectionists.

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What Place Does Social Media Have in Your Insurance Agency Ecosystem?

1st
Sep. × ’09

What does your insurance agency think about social media like Facebook?

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iPods, Soccer, and Insurance Web Marketing

4th
Mar. × ’09

Tweet I have sat through a couple of webinars, and read several articles about web marketing in the last few weeks. And I’m afraid every one of them missed the point. When I hear somebody talk about a tool or medium as a thing unto itself (as in web marketing), I suspect they are too […]

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Video on Your Insurance Agency Website, Part III

13th
Aug. × ’08

Tweet Professional or Amateur? There’s a lot that can be done with video, and having video production capabilities in the family (the kid with the Mac)gives you options. Clearly there is a place for professionally done video production, as well as a place for (reasonably professional), low/no cost, self-made videos (the 50-something with the digital […]

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Web 2.0 and a Blast from the Slow to Adapt Past

13th
Aug. × ’08

Tweet In the earlier days of the internet, companies big and small limited access to the web to a few key employees and frequently did not provide email addresses. That reflex to restrict was born of a combination of two things: the clarity with which businesses recognized potential employee abuse of web surfing and non-business […]

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Sneezing Insurance

28th
Jul. × ’08

Tweet Comic-Con, the convention for all things comic books, is a highly sought after event. Cities are now falling over each other in an attempt to attract the 2010 convention. Yet, Comic-Con goers are light spenders. If the local economy isn’t getting a boost via premium hotel bookings and restaurant expenditures, then why the competition to […]

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