Comments for Insurance Agent Web Power

Comment on Competition for Insurance in PPC by Insurance Internet Marketing Alternatives - The Right Choice | Insurance Agent Web Power

Sat, 13 Aug 2011 11:10:11 +0000

[...] When you have the luxury of time, return on investment (ROI) should enter into your decision criteria. The chart below shows ROI ranges for both social media marketing and SEO. There is some risk associated with each tactic for multiple reasons (I may blog about that later, if someone asks me to). But the range of risk is something like good-to-great as opposed to horrible-to-good. Risks associated with SEO and social media marketing are something most of us can accept and still sleep at night. PPC would appear to be another matter. PPC can produce acceptable ROI, but because insurance keywords are so expensive, pay-per-click ROI is unacceptably low for many insurance products. [...]

Comment on Competition for Insurance in PPC by Insurance PPC Costs on the Rise | Insurance Agent Web Power | Pay per click (PPC) Optimisation

Fri, 22 Jul 2011 18:16:47 +0000

[...] link: Insurance PPC Costs on the Rise | Insurance Agent Web Power Filed under Google, Pay per click advertising, UK Click here to cancel [...]

Comment on Hate Customer Controlled Reviews? Maybe it’s Time to Get Over It by Reviews Even More Important in Insurance Agency SEO and Local Search | Insurance Agent Web Power

Fri, 31 Dec 2010 23:29:23 +0000

[...] *continues to be* an important vehicle for most insurance agents who want to be found on the web. Reviews *have been* an important factor in Google’s local search algorithm. Reviews *are* an [...]

Comment on What Does CMS have to do with SEO? by No Free Lunch or SEO | Insurance Agent Web Power

No Free Lunch or SEO | Insurance Agent Web Power — Fri, 24 Sep 2010 21:18:17 +0000

[...] seems like I’m on some kind of SEO Truth-Quest lately…last month I posted an article pointing out that CMS (content management system) is not equivalent to SEO. I was driven to do [...]

Comment on Insurance Agents – You Can’t Promote ‘Sales’ But You Can Coupon by admin

admin — Mon, 30 Aug 2010 13:52:05 +0000

Good point, Matt. Any coupon offer will make a listing stand out from others, and all else being equal, it should improve click-through conversions. I have seen the free consultation offer as well…one of the better ones I have seen (unfortunately I can’t remember whose) actually detailed what the review/consultation would consist of – kind of like that 42 point auto inspection that marketing savvy repairs shops use.

Comment on Insurance Agents – You Can’t Promote ‘Sales’ But You Can Coupon by Matt

Matt — Mon, 30 Aug 2010 01:04:10 +0000

Great topic and those are a couple of good ideas. Less creatively, what about using Google coupons for a “free coverage review” or for a “free insurance consultation”? While Google’s guidelines say that coupons must include “a discount or offer that is not generally available”, I have seen agencies using this offer, and it would seem that some coupon is better than no coupon?

Of course, according to the experts (http://www.davidmihm.com/local-search-ranking-factors.shtml#52) including a Google coupon with a Place Page may not do much to increase local search ranking, but presuming the coupon holds a relevant offer, it should help with conversion.

Comment on Insurance Agencies on Facebook…What to Post? by Tweets that mention Insurance Agency Facebook Post Tips - Engage vs. Alienate | Insurance Agent Web Power -- Topsy.com

Sun, 22 Aug 2010 17:01:05 +0000

[...] This post was mentioned on Twitter by Backyard Marketing, Confluency Solutions. Confluency Solutions said: PC World has some ideas for you insurance agencies wondering what to post on your Facebook page:… http://fb.me/vZiVBHfw [...]

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Comment on Beer and Insurance Agency Marketing Service Providers by New owner plans second course for Hereford and Hops property – Pittsburgh Business Times | Play Boomtowns!

Sat, 24 Jul 2010 10:26:11 +0000

[...] Why Craft Brewing is Like Insurance Marketing | Insurance Agent Web Power [...]

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Comment on Beer and Insurance Agency Marketing Service Providers by St Petersburg Life Insurance Directory. St Peters Burg Life Insurance | St Peters Burg Life Insurance

Sat, 24 Jul 2010 09:30:36 +0000

[...] Why Craft Brewing is Like Insurance Marketing | Insurance Agent … [...]

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Comment on How Many People Can I Expect to Visit My Insurance Agency Website? by Disqualifying Leads is Important Too! | Eliminating Prospects Equals Success | Win Your Local Market

Mon, 03 May 2010 18:26:55 +0000

[...] found this very through post the Insurance Agent Web Power blog that demonstrates this effect using the Google Analytics screenshots from three different [...]

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