So, six months behind this blog, Fast Company scrutinizes Dells ‘Twitter-driven’ sales. On the one hand, they note the success of Twitter as a sales tool; on the other, they note, as I did six months ago, that the ‘Twitter-driven’ sales are a drop in Dell’s bucket. It’s true that all Dell’s tweets cost them nothing, but as the article points out, tweeting takes time and there are pitfalls to be avoided. In short, while I think Twitter can be a useful branding tool for insurance agents, I don’t think Twitter is worthy of all the hype. It may be something you fit into your branding arsenal after careful consideration. As a straight up sales vehicle – I think it’s probably a non-starter for insurance agents.